Kajabi pricing explained: every plan, fee, and catch

We make Drry, a Kajabi competitor, so read this with that in mind. Kajabi costs $179, $249, or $499 a month on its three public plans (Basic, Growth, and Pro), with annual billing cutting that to roughly $143, $199, and $399 effective per month, and there is no free plan. There is a 14-day free trial and a 30-day money-back guarantee. On top of the plan, every sale pays a processing fee of 2.7% to 2.9% plus $0.30 on Kajabi's own processor, or a 0.5% to 2% Kajabi fee on top of your own processor's. The rest of this guide is the fine print that changes what those numbers mean for you: the 2025 price increases, the entry-level plan that quietly vanished from the pricing page, and the asterisk on the famous 0% transaction fee.

Pricing pages change more often than the guides written about them do, and Kajabi has proven willing to move its numbers.

What do Kajabi's three plans include?

Kajabi sells three tiers, Basic, Growth and Pro. Every tier includes the parts of Kajabi people buy it for: unlimited marketing emails, unlimited landing pages, and unlimited funnels. What separates the tiers is capacity and depth: the number of products you can sell, your contact limit, how many websites, communities and admin users you get, and a card-processing rate that improves as you climb.

• Basic, $179 a month (about $143 a month effective on annual billing, $1,716 a year). The entry point since Kickstarter left the public page: 5 products, 2,500 contacts, one website, one community and 2 admin users. For one or two offers and a modest list, it works, but 2,500 contacts is a small list.
• Growth, $249 a month (about $199 a month effective annually). 50 products, 25,000 contacts, one website, one community and 11 admin users, plus more of the advanced feature set. This is the tier Kajabi steers most serious users toward.
• Pro, $499 a month (about $399 a month effective annually). The high-volume tier: unlimited products, 100,000 contacts, three websites, three communities and 26 admin users, aimed at established businesses running many offers and large lists.

The monthly-versus-annual decision matters more here than on cheaper platforms because the absolute numbers are large. Annual billing saves roughly 20%, which on Pro is about $1,200 a year. But an annual commitment on a $2,000 to $6,000 contract is a real bet that the platform will still fit you in month eleven. The standard advice applies with extra force: run monthly until you are certain, then switch to annual, and treat the savings as the reward for certainty rather than the reason to manufacture it.

Has Kajabi raised its prices?

Yes. Kajabi retired its cheapest entry point and raised its plan prices, and the two events together describe the direction it is moving: up, and away from the smallest customer. Both are worth knowing before you commit.

First, the increases. In 2025 Kajabi raised prices across the board: Basic went from $149 to $179, Growth from $199 to $249, and Pro from $399 to $499. That is a 20% jump on Basic and a 25% jump on Growth and Pro. Price increases are normal in software, but the size and the across-the-board nature of this one matters for planning: if you budget for Kajabi, budget with the assumption that the number can move, because it recently did, by a lot.

Second, the vanishing entry tier. Kajabi used to offer a Kickstarter plan at $89 a month, a genuinely accessible way into the suite. In January 2026 it was removed from the public pricing page, and it was still missing when we checked again in September 2026. Kajabi's Q4 2025 pricing notice does not say it was discontinued, and Kickstarter signup links still exist on Kajabi's app domain. But a plan you have to hunt for is not a plan the company wants you on, and the practical effect is that Kajabi's real front door now costs $179 a month. The floor for trying Kajabi roughly doubled without an announcement, which tells you who the product is being aimed at: established businesses, not people starting out.

Does Kajabi really charge 0% transaction fees?

Kajabi takes no revenue share, and its pricing page says so in as many words ("No revenue sharing"), but every sale still pays a processing fee, and since Kajabi now prints those rates plan by plan, the asterisk can finally be priced instead of described. There are three numbers to know.

• Card processing on Kajabi Payments: 2.9% plus $0.30 on Basic, 2.8% plus $0.30 on Growth, and 2.7% plus $0.30 on Pro, for US businesses. That is ordinary card-processing territory, roughly what any processor charges for the same card.
• 0.7% on recurring charges. Kajabi's own help centre adds 0.7% to every subscription and payment-plan charge, on top of the base rate and including the first one. International cards add another 1.5%.
• 2%, 1% or 0.5% if you bring your own processor. Use Stripe or another outside provider instead of Kajabi Payments and Kajabi adds its own fee, 2% on Basic, 1% on Growth and 0.5% on Pro, on top of that provider's charges. PayPal is excluded, and Kajabi says the extra fee applies only in regions where Kajabi Payments is offered.

The other half of the asterisk is not a number. On Kajabi Payments your billing lives inside Kajabi: your subscriptions, your customers' saved payment details, your recurring revenue machinery all run on Kajabi's rails, which makes leaving later a payments migration on top of a content migration. Neither option is scandalous, plenty of platforms do versions of this, but neither is the unconditional 0% the marketing suggests. If recurring membership revenue is your model, that 0.7% compounds across every member, every month, so price it in before you commit.

How much does Kajabi cost before you make a sale?

The cheapest realistic Kajabi commitment is its Basic plan, payable whether or not you sell anything, which is the number a percentage fee never has to defend. Abstract percentages hide; a worked example does not. Here is the cheapest realistic Kajabi commitment, and the honest question that goes with it.

Who is Kajabi worth it for?

Kajabi is worth its price for an established course business that actually runs the whole machine: multiple offers, real funnels, automated email that converts. The honest case, from a competitor: if you use all of it, the price can be fair. An established course business doing real revenue, running multiple offers through real funnels, sending automated email sequences that convert, hosting its website and podcast on the same platform, replaces four or five separate tools with one bill. Add up a standalone email platform, a funnel builder, a course host, and a website builder and you can land near Kajabi's price anyway, with the integration work on top. For that business, $249 a month is consolidation, not extravagance.

The pattern in who is happy on Kajabi versus who churns off it is consistent: satisfaction tracks usage breadth. People who use six of the eight major features renew; people who use two feel the bill every month. So the question is not whether Kajabi is worth it in general. It is whether you, specifically, will build funnels and automation sequences in the next ninety days. If yes, Kajabi is a reasonable home and the annual discount is worth taking. If you are buying the machine because you might grow into it someday, you are prepaying for a someday that the churn data says usually does not come.

Is there a cheaper alternative to Kajabi?

Here is our pitch, labeled as such. Drry is built for the coach in the worked example above: the one whose product is the community, the courses, and the member relationship, not the funnel machine. The pricing is shaped accordingly.

• A genuinely free plan. 100 members, 5 GB of storage, unlimited courses, no card required. You can validate an idea, or run a small free community forever, for nothing. Kajabi's floor is $179 a month; ours is zero.
• Flat paid plans: $29 and $99 a month. No annual commitment required to get a sane price, and the top of our pricing is below the bottom of Kajabi's.
• 0% of member payments on every plan, including free, with no asterisk of the kind this guide just spent a section on: member payments run through your own Stripe account, so only Stripe's standard processing fee applies, the customer relationship belongs to you, and your billing is portable if you ever leave.

What you give up is exactly what you would expect from this guide: Drry is not a full marketing suite. There are funnels, landing pages, and member email, but if you need Kajabi-depth automation sequences, a podcast host, and a heavyweight website builder in one tool, Kajabi is the better fit and we would rather say so than have you churn. For the feature-by-feature version of that tradeoff, see Drry vs Kajabi, and if you are weighing the wider field, our Kajabi alternatives guide covers six options with the same disclosure and the same rules.