Kajabi pricing explained: every plan, fee, and catch

We make Drry, a Kajabi competitor, so read this with that in mind. Kajabi costs $179, $249, or $499 a month on its three public plans (Basic, Growth, and Pro), with annual billing cutting that to roughly $143, $199, and $399 effective per month, and there is no free plan. That is the whole answer in one sentence; the rest of this guide is the fine print that changes what those numbers mean for you: the 2025 price increases, the entry-level plan that quietly vanished from the pricing page, and the asterisk on the famous 0% transaction fee.

Pricing pages change more often than the guides written about them do, and Kajabi has proven willing to move its numbers.

The three plans, and what each actually includes

Kajabi's public lineup is three tiers: Basic, Growth, and Pro. Every tier includes the parts of Kajabi people buy it for: unlimited marketing emails, unlimited landing pages, and unlimited funnels. What separates the tiers is capacity and depth, chiefly the number of products you can sell, your contact limits, and access to the more advanced features as you climb.

• Basic, $179 a month (about $143 a month effective on annual billing, $1,716 a year). The entry point since Kickstarter left the public page. You get the core suite with the tightest caps on products and contacts. For one or two offers and a modest list, it works.
• Growth, $249 a month (about $199 a month effective annually). More products, more funnels, higher contact limits, and more of the advanced feature set. This is the tier Kajabi steers most serious users toward.
• Pro, $499 a month (about $399 a month effective annually). The high-volume tier: the biggest caps across the board plus the full advanced feature set, aimed at established businesses running many offers and large lists.

The monthly-versus-annual decision matters more here than on cheaper platforms because the absolute numbers are large. Annual billing saves roughly 20%, which on Pro is about $1,200 a year. But an annual commitment on a $2,000 to $6,000 contract is a real bet that the platform will still fit you in month eleven. The standard advice applies with extra force: run monthly until you are certain, then switch to annual, and treat the savings as the reward for certainty rather than the reason to manufacture it.

What happened to Kickstarter, and the 2025 increases

Two recent pricing events are worth knowing about before you commit, because together they describe the direction Kajabi is moving.

First, the increases. In 2025 Kajabi raised prices across the board: Basic went from $149 to $179, Growth from $199 to $249, and Pro from $399 to $499. That is a 20% jump on Basic and a 25% jump on Growth and Pro. Price increases are normal in software, but the size and the across-the-board nature of this one matters for planning: if you budget for Kajabi, budget with the assumption that the number can move, because it recently did, by a lot.

Second, the vanishing entry tier. Kajabi used to offer a Kickstarter plan at $89 a month, a genuinely accessible way into the suite. In January 2026 it was removed from the public pricing page. It has not been officially discontinued, and people still report it surfacing during trials or when they ask support directly. But a plan you have to hunt for is not a plan the company wants you on, and the practical effect is that Kajabi's real front door now costs $179 a month. The floor for trying Kajabi roughly doubled without an announcement, which tells you who the product is being aimed at: established businesses, not people starting out.

The 0% transaction fee, explained plainly

Kajabi markets 0% transaction fees, and next to platforms that openly take a cut of every sale, that sounds like a clean win. The claim is technically true and practically asterisked, and the asterisk deserves plain language.

The 0% applies when you use Kajabi Payments, Kajabi's in-house payment processor. Two consequences follow. One: your billing lives inside Kajabi. Your subscriptions, your customers' saved payment details, your recurring revenue machinery, all of it runs on Kajabi's rails, which makes leaving later a payments migration on top of a content migration. Two: even on Kajabi Payments, subscription charges carry a recurring-payment fee, so the money Kajabi takes from a membership business is not actually zero.

And if you would rather keep your payments on an outside processor you control? Then Kajabi charges a platform fee on your sales. So the real choice is: pay nothing extra but let Kajabi hold your billing (and still pay the recurring-payment fee on subscriptions), or keep your own processor and pay Kajabi for the privilege. Neither option is scandalous, plenty of platforms do versions of this, but neither is the unconditional 0% the marketing suggests. If recurring membership revenue is your model, read the current fee schedule for Kajabi Payments carefully before you commit, because that recurring fee compounds across every member, every month.

What the bill looks like before you earn a dollar

Abstract percentages hide; a worked example does not. Here is the cheapest realistic Kajabi commitment, and the honest question that goes with it.

Who Kajabi pricing genuinely makes sense for

The honest case for Kajabi, from a competitor: if you actually run the whole machine, the price can be fair. An established course business doing real revenue, running multiple offers through real funnels, sending automated email sequences that convert, hosting its website and podcast on the same platform, replaces four or five separate tools with one bill. Add up a standalone email platform, a funnel builder, a course host, and a website builder and you can land near Kajabi's price anyway, with the integration work on top. For that business, $249 a month is consolidation, not extravagance.

The pattern in who is happy on Kajabi versus who churns off it is consistent: satisfaction tracks usage breadth. People who use six of the eight major features renew; people who use two feel the bill every month. So the question is not whether Kajabi is worth it in general. It is whether you, specifically, will build funnels and automation sequences in the next ninety days. If yes, Kajabi is a reasonable home and the annual discount is worth taking. If you are buying the machine because you might grow into it someday, you are prepaying for a someday that the churn data says usually does not come.

The flat-price alternative, disclosed pitch and all

Here is our pitch, labeled as such. Drry is built for the coach in the worked example above: the one whose product is the community, the courses, and the member relationship, not the funnel machine. The pricing is shaped accordingly.

• A genuinely free plan.100 members, 5 GB of storage, unlimited courses, no card required. You can validate an idea, or run a small free community forever, for nothing. Kajabi's floor is $179 a month; ours is zero.
• Flat paid plans: $29 and $99 a month. No annual commitment required to get a sane price, and the top of our pricing is below the bottom of Kajabi's.
• 0% of member payments on every plan, including free, with no asterisk of the kind this guide just spent a section on: member payments run through your own Stripe account, so only Stripe's standard processing fee applies, the customer relationship belongs to you, and your billing is portable if you ever leave.

What you give up is exactly what you would expect from this guide: Drry is not a full marketing suite. There are funnels, landing pages, and member email, but if you need Kajabi-depth automation sequences, a podcast host, and a heavyweight website builder in one tool, Kajabi is the better fit and we would rather say so than have you churn. For the feature-by-feature version of that tradeoff, see Drry vs Kajabi, and if you are weighing the wider field, our Kajabi alternatives guide covers six options with the same disclosure and the same rules.