Kit pricing 2026: is Kit (ConvertKit) free, and what it costs

Kit is the email platform formerly called ConvertKit. We make Drry, which competes with it for some creators, so read this with that in mind. Is Kit free? Yes, up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. How much does Kit cost past that? Creator is $39 a month and Pro is $79, each quoted for up to 1,000 subscribers, and both rise as your list grows. Selling through Kit Commerce costs 3.5% + $0.30 per transaction, card processing included. We checked every Kit figure on this page against Kit's own pricing page and help centre in September 2026.

One note on how we read these numbers. Kit's website turns away automated tools, so the figures above come from Kit's own pricing page and help centre as its search results quote them, rather than from a page we loaded. They agree with each other, and with the annual prices Kit prints. What we could not confirm from Kit's own words is the price at each subscriber tier above 1,000, so this page does not print one. Put your real list size into Kit's pricing slider before you budget.

Is Kit free, and what does the free plan leave out?

Kit's free plan is one of the most generous in email. It holds up to 10,000 subscribers, sends unlimited broadcasts, and includes unlimited landing pages and forms, so a new newsletter can run on it for a long time. Kit Commerce works on it too, so you can sell a product or a paid newsletter before you pay Kit anything.

What the free plan leaves out is automation. Visual automations, the automation template library and email sequences are all on the paid plans, per Kit's own help centre. That matters more than it sounds: a welcome sequence, a lead-magnet delivery and a nurture series are the reasons most creators pick Kit over a plainer sender. On the free plan you broadcast by hand; the day you want a new subscriber to get an email without you pressing send, you are on Creator.

How much does Kit cost on the paid plans?

• Creator: $39 a month, or $390 a year. Quoted for up to 1,000 subscribers. This is the plan that unlocks visual automations and sequences, and for most creators it is the real price of Kit.
• Pro: $79 a month, or $790 a year. Also quoted for up to 1,000 subscribers. It adds advanced reporting and unlimited users, which matters when a team works the list. Older Kit pages call it Creator Pro.

Kit says its annual plans give you 12 months for the price of 10, which is exactly what those figures show: $390 is ten months of $39. Over a year, monthly billing on Creator costs $468 against $390 paid up front.

Both paid plans rise with your subscriber count, and Kit is fairer than most about what it counts. Only confirmed subscribers are billed. Unsubscribed, bounced, complained, blocked and unconfirmed subscribers stay in your account, history and all, without counting toward the price. Some email tools bill on every contact in the database; Kit bills on the people you can actually mail, so pruning cold subscribers is a real way to hold your tier.

What are Kit's fees when you sell?

Kit Commerce charges 3.5% + $0.30 per transaction on products and paid newsletters, on every plan including free. The part most comparisons miss is that Kit's help centre describes that rate as including card processing and as the only cost of selling through Kit. So it is not a platform cut stacked on Stripe's fee; it stands in for Stripe's fee.

So the commerce fee is not a reason to leave Kit, and anybody telling you Kit takes a big cut of your sales is wrong. The real costs are elsewhere: the plan price climbing with every subscriber tier, and, if the list exists to sell a course or a community, the second and third subscriptions you pay for the things Kit does not host.

One more fee, for creators who earn through Kit's Creator Network: paid recommendations carry a 20% service fee and a 3.5% transaction fee on each successful referral, per Kit's help centre, so what you are paid per new subscriber is less than the advertised rate.

Who Kit is genuinely right for

• A newsletter that is the product. If you write and your readers read, Kit's free plan and its deliverability reputation are hard to beat, and there is no reason to pay for anything else.
• Creators who live in automations. Tags, visual automations and sequences are Kit's real strength, and Creator is a fair price for them at a small list.
• Selling a few digital products. Kit Commerce is priced close to plain card processing, so a creator selling an ebook or a template pack from their list pays little for the convenience.

The creators who should run the numbers are the ones whose list is growing faster than it earns, and the ones paying Kit plus a course platform plus a community tool. Our Kit alternatives guide covers where each of them tends to go, from cheaper senders to publication platforms.

How Drry compares (the disclosed pitch)

Our product, so treat this as a pitch with numbers you can check. Drry is not a better Kit for a pure newsletter, and on list size alone the free plans are not close: Kit holds 10,000 subscribers for free, and our free plan holds 500 contacts plus 100 members. If the newsletter is the whole business, stay with an email tool.

Drry is for the creator whose emails exist to sell a course, coaching or a paid membership. Broadcasts, lists, segments and the new-content email are on every plan (700 marketing sends a month on free). Automations are available on the Creator plan, at a flat $29 a month with up to 25,000 contacts and 60,000 sends, and Growth at $99 brings no contact cap, 500,000 sends and email from your own domain. Members never count as contacts, and the courses, community feed, events and checkout the email points at are in the same place.

On sales we take 0% of member payments and product sales on every plan, free included. Money goes through your own Stripe account, so the Stripe line in the example above is what you pay, and the customer and the card on file are yours. What you give up by coming to us: Kit's bigger free list, its Creator Network and sponsorships, and A/B testing, which we do not have. See Drry vs Kit for the full side-by-side and Drry email for what the email side does.