Why my emails aren't sending
The eleven quiet failures, as symptoms. Start here when something should have gone out and did not.
- automations
- forms
Almost every "my emails are not working" turns out to be one of twelve things, and most of them fail without an error message. Find your symptom below.
"My automation is on but nobody gets anything"
Three causes, in order of likelihood.
Your form does not add anyone to a list. Open the form, look at the right panel, and check that Add them to an audience has a list selected. Without it the form collects contacts that go nowhere.
The list does not match. Your form adds people to one list and your automation is watching another. Compare the two names directly. This is the single most common cause.
Nobody has joined since you turned it on. An automation only picks up people who join the list afterwards. If your signups came first, use "Include people already on the list" on the trigger. It is one way, so be sure.
"I cannot press Send now"
That email has another job. Emails attached to an automation step, a form's confirmation, or a funnel signup cannot also be broadcast, because it would be far too easy to send your entire list a welcome message meant for one new person.
Duplicate it and send the copy.
"My download button did nothing"
A Download block with no file and no link attached simply does not appear in the sent email. It fails silently and it is the most common broken lead magnet.
Open the email, find the Download block, and confirm a file is actually attached.
"My subscribers got two emails at once"
Your form has a confirmation email set and your automation starts with an immediate send. Both fire within a minute. Pick one to own the welcome.
"It sent at three in the morning"
Wait steps default to UTC. If you set nine in the morning without changing the timezone, it goes out at nine UTC, which is the middle of the night in much of the Americas.
Open the wait step and set your own timezone.
"Some people got it and some did not"
On the free plan you get 700 email sends per usage period, counted per recipient, and every email your community sends counts toward them, receipts and confirmations included. A broadcast that would not fit is refused before it goes; a new-content email, digest or event invitation that would not fit is skipped, and you are emailed the first time in a period that one does not fit. You are also emailed at 75%, 90% and 100% of your allowance, so it should never be a surprise.
Other people are skipped permanently: anyone who unsubscribed, anyone whose address hard bounced, and anyone on your blocked list.
"My members didn't get the new lesson email"
Your allowance was spent when its turn came, so it was skipped rather than sent late. Check your email for the notice that your emails ran out or that an email did not fit, and the Emails line in Settings. Upgrading, or turning on extra usage on Creator and Growth, lets the next one go.
"Do my receipts stop when my emails run out?"
No. Receipts, booking confirmations, reminders to people who are coming and replies always send, and they count toward your monthly emails. What pauses is what you send: broadcasts, journeys, new-content emails, digests and event invitations.
"They only got the first email in the sequence"
Automated emails are limited to three per person in any 24 hours, across all your journeys. In a journey with no event-timed step, an extra email is held and goes once the person is under the limit, so it arrives late rather than never. In a journey with an event-timed step it is skipped instead, because a late "we start in an hour" is worse than none, and the person carries on to the next step. If several sequences overlap, spread the waits out. See The daily email limit and why a step was skipped.
"The same person went through twice"
Not normally. For most triggers each person goes through a given automation once, ever, and removing them from the list and adding them back does not restart it. Three things run once per occasion instead: a journey on Every session of a repeating event runs once per session, Books a session runs once per booking, and Submits a form runs once per submission. See How automations work.
"My automation switched itself off"
Automations need the Creator plan. Dropping to free sets every live one back to draft. They are not lost, but switching one back on starts fresh and does not replay the gap.
"I cannot open the email editor"
It does not run on a narrow screen. On a phone or a portrait tablet you get a message asking for a wider window. Nothing is broken.