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Connect your ad pixels

Point your own Meta, Google and TikTok pixels at your community, org-wide or one page at a time. Available on the Growth plan.

2 min readUpdated
  • analytics
  • ads
  • growth

On the Growth plan, you can run your own ad tracking instead of relying on Drry's: connect your Meta, Google and TikTok pixels and every visit, sign-up and sale on your community gets reported straight to your own ad accounts.

  1. Open Analytics, then Ad tracking

    It lives next to your numbers rather than in Settings. Owner, admin and editor seats can all open it and make changes; below Growth it shows locked with an upgrade prompt.

  2. Paste your pixel ID

    One id per network: Meta's Pixel ID from Events Manager, Google's tag id (an Ads, GA4 or Google Tag id all work), and TikTok's Pixel Code from its Events Manager. Turn each one on once it is saved.

  3. Add a Conversions API token, if you have one

    Optional, and it improves match rates when a browser blocks the pixel itself. It is stored encrypted, and Drry never reads it back to you once it is saved.

Point one page at a different account

Beyond your org-wide pixels, you can give a single funnel page, product, event, membership tier, payment link, guide or your bio link its own pixel. Open the tracking section inside that item's own editor: it is collapsed by default and reads "Uses your community's default tracking" until you set something there.

A page's own pixel replaces your default for that page; it never sends the same visit to both. This is for running a client's ad account on their one campaign, or splitting a launch off from your everyday tracking, without touching anything else you run.

Common questions

Which networks can I connect?

Meta, Google, and TikTok, one pixel per network.

Is this available below Growth?

No. The page is reachable on every plan so you can see what it looks like, but connecting a pixel needs Growth.

Who can set this up?

Any console seat: owner, admin or editor.

Can I send the same page to two ad accounts for the same network?

No. A page fires exactly one pixel per network, either your override or your community default, never both at once.

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