Your blog's numbers

The Analytics tab in Blog shows how your blog is doing over a range you pick: Views (times a post was opened), Readers (different people), Reads (views that got three quarters of the way down), Read rate (reads out of views), Subscribers (people who subscribed through the band on a post) and Free joins (people who joined your community for free after reading a post, when that post was the last page that sent them). Under the tiles are a chart of views over time, Top posts, Where readers came from, and the numbers By category and By author.

It shows counts, never who.

Who sees it, and on which plans

• Only the owner and admins. An editor has no Analytics tab and sees no numbers anywhere in the blog.

• Available on the Creator plan. On Free, the tab is there and says so.

• How far back you can look depends on your plan: Creator reaches 30 and 90 days, and Growth also unlocks the last 12 months and all time. A range your plan does not include is shown locked.

• By author is available on the Growth plan.

Measuring never stops on a plan without analytics, so if you upgrade later you see your history from the start, not a fresh start. See What analytics shows you.

Where readers came from

Each view is sorted into Search, Social, Email, Your bio link, A funnel page, Elsewhere on your blog, Elsewhere in your community, Other sites (with the site's name) or Direct. A link you tag with utm_source or utm_medium is sorted by its tag first, so tagging the link in an email or a social post is the surest way to see where it worked.

One post, and your posts list

• Each row on the Posts list shows the post's last 30 days: views and read rate. Open its menu and pick Stats, or press Stats in the editor once the post has been live, for that post's tiles, trend, sources, and the emails made from it with their opens and clicks.

• On the Analytics page, a Blog card shows totals and your top five posts, for a blog that is on.