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Auto-DM people, opt-outs and broadcasts

The People tab, how STOP works, taking over a conversation, sending one message yourself, and broadcasts on Growth.

2 min readUpdated
  • auto-dm
  • instagram
  • stop
  • broadcast

The People tab lists everyone Auto-DM has talked to. Open someone to see where they came from, when they were last seen, the email they gave, their saved answers, their tags and what Auto-DM did. It never shows the text of their comments or messages. Export CSV downloads the list.

STOP and START

If someone sends STOP or UNSUBSCRIBE as their whole message, Auto-DM stops messaging them and confirms: "Got it, no more automatic messages from me. Send START if you change your mind." Sending START opts them back in. Broadcasts always end with "Reply STOP to stop these messages."

Taking over

When you reply to someone yourself in Instagram, Auto-DM steps back from them automatically. In their sheet you can also choose Pause for 24 hours, Pause until I resume or Resume.

Send a message sends one text DM (up to 1,000 characters) from your account, and only while Instagram's 24-hour window with that person is open. Auto-DM then steps back as if you had replied in the app.

Instagram's limits

Instagram decides when a business account may message someone: within 7 days of a comment, within 24 hours of their last message, and about 4 hours after a live-video comment. It also caps comment replies at 750 an hour; anything past that waits in a queue, shown as Instagram's hourly limit.

Broadcasts (Growth)

On the People tab, Send a broadcast sends one message now to everyone, one tag, or the people from one auto-reply. It only reaches people whose 24-hour window is open: someone who messaged you, tapped a button or opened a link in the last 24 hours. A comment alone does not count. Up to 5,000 people, most recent first. You can add a link button. There is no scheduling: you confirm the number, and it goes out from your Instagram account straight away and cannot be taken back.

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