Sell a digital product
Upload a file, set a price, and get paid. What buyers receive, and what happens when you archive something.
- products
- payments
- downloads
A digital product is a file somebody buys once. Stripe has to be connected first, because there is nowhere for the money to go otherwise. The exception is a file you give away free, covered below.
Create the product
Name it the way a buyer would describe it, and write the line that says what they get.
Upload the file and a cover
The cover does a surprising amount of work. Both are saved when you save the product.
Set the price
Just the number, in your currency, above zero. Decimals are allowed here. To give the file away instead, tick Make it free, which is explained below.
Publish and put it somewhere
Copy the product's link from the “...” menu on its row, or from the Web address field when you edit it. Paste that anywhere: your bio, a funnel page, an email. You can also skip the copy-paste entirely now: pick “Product” as the destination when you build a funnel button or an email link, and it always points at the right place. In an email, the dedicated Product block is the fastest way in, since it shows the cover, price and a Buy button on its own, with no link to pick at all.
What the buyer gets
A receipt and a download link that belongs to them, not a public file address. They do not need to join your community, and they do not need an account.
Buying without leaving the page
A buyer presses Buy and pays right there, in a panel over your product page, or over the funnel page or blog post whose button points at it. Nobody is sent off to a separate checkout page, and their cart survives a wrong back button.
On a funnel page, every button you point at the product opens checkout in place, including the buttons in designed sections. In a Call to action or Pricing section you add to a blog post, it does the same once the post is live. A form set to charge on submit opens checkout on the page too, even when it is the only thing on the page that sells. A free product asks only for an email address.
A link inside a custom code section, and the Button and Card blocks of a blog post, still go to the product's page.
Giving a file away free
On a file, tick Make it free beside the price. A free product needs no Stripe connection, because nobody pays. On its page and in the checkout panel the button reads Get it free. Someone signed in to your community gets the file in one click. Anyone else types an email address and is sent the download link. They are told they will get the link and occasional updates from your community, with an unsubscribe in every email. They become a contact of yours, and you can pick a list on the product to add them to. Someone who had already unsubscribed from you is not resubscribed by claiming.
A free claim is not a sale. It does not count toward the free plan's monthly earnings limit and it does not show as revenue. Each one is listed under Free claims in your orders, with the email of the person who claimed it. In your products list, a live free product reads Available rather than Selling, with a count of how many people claimed it. Claiming again re-sends the link and reopens the download window, and your community will send one address at most ten free download emails a day.
A few limits. Only a file can be free: a free session is a free booking type instead. A free product cannot have an add-on and cannot be offered as one, and you cannot make a product free while one of your forms is selling it. A free product still counts toward your product limit. To start charging for it, put a price on it.
How many you can have
Ten on the free plan, unlimited on Creator and Growth. The limit applies when you create one, so a lapse to free never stops you selling what you already made.
The free plan also has an earnings limit of $500 a month (or 75,000 in JPY). It counts everything your community earns through Drry together: memberships, your store, payment links and event tickets. At the limit, new store orders pause until the period resets, while members who already pay keep renewing. Upgrading to Creator or Growth, which have no limit, removes it straight away.
Common questions
Can I sell a physical product?
No. Everything here is digital delivery. For physical goods, the store section can point at an external shop.
Can I bundle several files?
Zip them and sell the archive. It is the honest answer and it is what most people do.
Does Drry take a percentage?
No. Drry takes 0% of your sales. Stripe charges their own processing fee.