What search and AI engines see

Search engines and AI answer tools read your site to decide what it is about. Drry gives them two things to read, and you do not have to set up either one: a plain-text summary of your community, and labelled facts about the events, products, courses and membership price your pages already show.

Nothing here changes how your pages look to visitors. And nothing here is a promise about rankings or about being quoted: it makes your public pages easy to read and to describe correctly, which is all Drry can do on its side.

Your community's own summary file

Every community has a file at /llms.txt on its own address, for example yourname.drry.com/llms.txt, or yourdomain.com/llms.txt if you have connected your own domain. It is a short page of plain text that AI tools read to understand a site. It is written for you from what you have already published and it stays up to date as you publish.

It holds:

• Your community's name, and a one-line description. The description is your website's search description when you have set one, otherwise your home page's.

• Your public pages, each with its title and description, as search results would show them.

• Your public guides, under your Guides tab's name.

• Your blog's front page and your newest posts, only while your blog is on.

• A link to your join page and to your sitemap.

Every link points at the address the file is read from, so on your own domain the file names your domain and never mentions Drry.

It lists what your sitemap lists, and nothing more

The file and your sitemap follow the same rule, so they can never disagree about what is public. Left out of both:

• Drafts and pages that are not published.

• Any page you have switched Hide from search engines on, in its Page settings. If that is your home page, the home is left out too.

• Pages that are members only or password protected.

• Guides that are not public.

• Blog posts a tier has been set to hide. A members-only post that is only locked, not hidden, is listed with its excerpt and a note that the rest is for members, and the file never carries a word of the locked part.

A very long site is trimmed in the file (the first 100 pages, 50 guides and 30 posts). Your sitemap always has the full list.

Facts your pages state in a form machines can read

A published funnel or website page also carries structured data, a hidden, labelled copy of facts the page already shows, in the format search engines and AI tools understand. It is built only from what a visitor can see on that page, never from anything private.

• Upcoming events section: each event shown, with its title, start and end, whether it is online or in person, and its price or that it is free. An in-person event names a place only when you have written an address on its public page.

• Products section: each product shown that has a price, with its name, description, picture, price and link.

• Courses section: each course shown, with its name and description.

• Offer section: your membership price, when Show your membership price is on. A one-off price is published as a one-off, a monthly or yearly one as that.

• FAQ section: its questions and answers.

A page with none of these sections publishes none of this, and a section only adds facts for what it is actually showing, so a hidden section adds nothing.

Words inside custom code are not read

A Custom HTML section runs inside its own frame on the page. Search engines and AI tools do not read the words inside that frame as part of your page. A few labels on a countdown cost you nothing. A paragraph of your pitch does: it looks fine to a visitor and is invisible to search.

When a page has a Custom HTML section with more than 40 words of visible text in it, the page's Score adds a Words search can read warning and names the section. The fix is to move the words people should find, the pitch, the details and the questions, into a text, image-and-text or FAQ section, and keep the custom code for what only code can do. See Build your first funnel page for what Score checks.