Your send allowance
How many emails each plan includes per period, what counts towards it, and what happens when you run out.
- plans
- limits
Email is metered per usage period. The allowance is generous relative to the audience each plan can hold, and it exists so that one plan cannot cost more in email than it costs to buy.
Free: 700 sends. That is one full broadcast to a full free-plan audience, with room to spare.
Creator: 60,000 sends.
Growth: 200,000 sends.
What counts
One person receiving one email is one send. A broadcast to 300 people is 300. Every email you choose to send counts the same way: journeys, form follow-ups, new-content emails, the community digest, emails about new files in Resources, posts you email with Also email this to members, new blog posts emailed to your blog's subscribers or to your members and contacts, and event emails you send. Those are invitations to a list, to your Members audience or to addresses you type in, the "happening soon" announcement, reminders that go to your whole community or a list, and the email saying you have gone live. The emails that keep your community working do not count: sign-in codes, receipts, booking confirmations and reminders, RSVP confirmations, changes and cancellations to a session someone is going to, reminders to people who said they are coming, and reply and mention notifications.
If you own more than one community
Your communities share one email allowance. A send from any of them counts toward the same total, and the 75%, 90% and 100% notices are about the whole group and are sent once, to you as the owner. Each community still has its own sending reputation. See One plan for all your communities.
Running out
You are emailed when you reach 75% and 90% of your allowance, and again at 100%. Each notice goes out once per period, shows a percentage rather than a count, and points at the one thing that would help: upgrading, turning on extra usage, raising your limit, or paying an outstanding balance. With extra usage on, the 100% notice simply tells you your emails keep going out and are charged as extra usage. If one email is too big for what is left, it is not sent and you get a separate notice saying so. Before you send a broadcast that would not fit, you are told. A new-content email, a digest or an event email that does not fit what is left is skipped rather than sent late, because news about a lesson or a reminder about a session is stale by the time the allowance resets; your members still see the update in the app and get the push notification, and you are emailed the first time in a period that one does not fit, and again when your emails run out. Nothing is deleted and nothing breaks.
Sending past the allowance
On Creator and Growth you can turn on overage in Settings. Sending then continues past your included allowance and is charged at $0.25 per 1,000 emails against a spend cap you set yourself. Every extra usage rate is listed in Usage and overage pricing. With overage off, sending simply stops at your allowance.
Common questions
Do new content emails count?
Yes, since October 2026, on every plan. Each member a new-content email reaches is one send. If one does not fit what is left of your allowance, it is skipped, and you are emailed the first time in a period that happens; the update itself still appears for your members in the app. See The new content email.
Does the community digest count?
Yes. Each member it reaches is one send, and like a new-content email it is skipped, not delayed, if it does not fit.
Do event emails count?
The ones you send do, since October 2026: invitations, the "happening soon" announcement, reminders to your whole community or a list, and the going-live email, one send per person. The ones a person asked for do not: booking emails, RSVP confirmations, reminders to people who said they are coming, and the email telling people a session moved or was cancelled. If an invitation or reminder does not fit what is left, it is skipped and you are told.
Do posts I email to members count?
Yes. Each member a post you email with Also email this to members reaches counts toward your allowance, and past it toward extra usage at the same $0.25 per 1,000. Under the switch the composer tells you how many members it would reach and how many sends you have left. In Settings, the email line in your plan usage shows how many of your sends came from community posts.
It is all or nothing. If the whole send does not fit your allowance and spend cap, nobody is emailed. The post still goes up and you are told why. Counting starts from when this shipped; nothing earlier was counted.
Only members who have both Announcements & offers and Email me about replies and mentions switched on in their account are emailed, and never anyone who has unsubscribed. Replies, mentions and other conversation notifications are not counted, and no member is emailed about more than 20 of your posts in 24 hours.
Can I buy more?
On Creator and Growth, yes: turn on overage in Settings and set a spend cap. On free there is no overage, so the next plan up is the answer, and it lifts the audience limits that usually moved first anyway.
Does a test send count?
It is one email to one person, so yes, and it is the best send you will make all week.
Do emails about new Resources files count?
Yes, but only when you choose to send one: it is off every time you publish files unless you tick Email members about these files, or use Email members about N on files already published. Each member reached is one send. It is all or nothing: if the whole send does not fit your allowance and spend cap, nobody is emailed, and the dialog tells you before it goes. Members at the 20 community emails a day limit are skipped and cost nothing. See Publish files and email your members.
I have more than one community. Does each get its own sends?
No. They share one allowance. Past it, extra usage is billed once, to the card on your plan.
Do emails about my blog posts count?
Yes. An email to your blog's subscribers, or to your members and contacts, counts like any other broadcast: one send for each person it reaches. Writing, publishing and scheduling a post do not count. If an email would not fit, the post still goes live and the email waits as a draft in Emails. See Email new posts to your subscribers.