Your send allowance
How many emails each plan includes per period, what counts towards it, and what happens when you run out.
- plans
- limits
Email is metered per usage period. The allowance is generous relative to the audience each plan can hold, and it exists so that one plan cannot cost more in email than it costs to buy.
Free: 700 sends. That is one full broadcast to a full free-plan audience, with room to spare.
Creator: 60,000 sends.
Growth: 200,000 sends.
What counts
One person receiving one email is one send. A broadcast to 300 people is 300. Every email your community sends counts the same way: broadcasts, journeys (including reminders to shoppers who left checkout), form follow-ups, new-content emails, the community digest, posts you email to your members, event invitations and reminders, and the emails people get because they did something, like receipts, refunds, booking and RSVP confirmations, changes to a session, and reply, mention and message notifications. Sign-in codes, test sends, the agreement signing code, mail to your own team (such as host and staff copies) and the emails we send you about your own account do not count.
If you own more than one community
Your communities share one email allowance. A send from any of them counts toward the same total, and the 75%, 90% and 100% notices are about the whole group and are sent once, to you as the owner. Each community still has its own sending reputation. See One plan for all your communities.
Running out
You are emailed when you reach 75% and 90% of your allowance, and again at 100%, once per level per period, at your billing email (the owner email if none is set). When you have used all your emails, what you send pauses until your allowance resets: broadcasts, journeys (reminders to shoppers who left checkout included), form follow-ups, posts you email, new-content emails, digests, and for events, invitations, the announcement, reminders to an audience, a list or typed addresses, and recording shares (booked guests included). The going-live email pauses too, except for people who booked and for hosts. A new-content email or digest that does not fit is skipped rather than sent late; your members still see the update in the app. The event emails in that list are skipped the same way, never sent after the reset. Receipts, booking confirmations, reminders to people who said yes, the going-live email to booked guests and hosts, and replies always keep sending, and they still count. On Creator and Growth with extra usage turned on, everything keeps going and is charged past your allowance. If you reach the extra usage limit you set, or you have an unpaid balance, what you send pauses again, and receipts, bookings and replies keep sending. With extra usage on, the 100% email says all your included emails are used and that emails keep going as extra usage.
Sending past the allowance
On Creator and Growth you can turn on overage in Settings. Sending then continues past your included allowance and is charged at $0.25 per 1,000 emails against a spend cap you set yourself. Every extra usage rate is listed in Usage and overage pricing. With overage off, what you send pauses at your allowance, and receipts, booking confirmations and replies keep sending.
Common questions
Do new content emails count?
Yes, since October 2026, on every plan. Each member a new-content email reaches is one send. If one does not fit what is left of your allowance, it is skipped, and you are emailed the first time in a period that happens; the update itself still appears for your members in the app. See The new content email.
Does the community digest count?
Yes. Each member it reaches is one send, and like a new-content email it is skipped, not delayed, if it does not fit.
Do event emails count?
Yes, every one, since October 2026: invitations, the announcement, reminders, the going-live email, booking and RSVP confirmations, and the emails about a session moving or being cancelled, one send per person. When your emails run out, invitations, the announcement, reminders to an audience, a list or typed addresses, recording shares (booked guests included) and the going-live email to anyone who has not booked and is not a host are skipped. The rest keeps sending, including reminders to people who said yes and the going-live email to booked guests and hosts.
Do receipts count?
Yes. Every receipt, refund email and download email your community sends counts toward your monthly emails, your own designed ones included. They always send, even when your emails run out. Counting for receipts, confirmations and notifications started when this change shipped, so your first period after it will read lower than a full one.
Do posts I email to members count?
Yes. Each member a post you email with Also email this to members reaches counts toward your allowance, and past it toward extra usage at the same $0.25 per 1,000. Under the switch the composer tells you how many members it would reach and how many sends you have left. In Settings, the email line in your plan usage shows how many of your sends came from community posts.
It is all or nothing. If the whole send does not fit your allowance and spend cap, nobody is emailed. The post still goes up and you are told why. Counting starts from when this shipped; nothing earlier was counted.
Only members who have both Announcements & offers and Email me about replies and mentions switched on in their account are emailed, and never anyone who has unsubscribed. Replies, mentions and other conversation notifications do count, but they always send, even when your emails run out. No member is emailed about more than 20 of your posts in 24 hours.
Can I buy more?
On Creator and Growth, yes: turn on overage in Settings and set a spend cap. On free there is no overage, so the next plan up is the answer, and it lifts the audience limits that usually moved first anyway.
Does a test send count?
No. Test sends to yourself do not count toward your emails.
Do emails about new Resources files count?
Yes, but only when you choose to send one: it is off every time you publish files unless you tick Email members about these files, or use Email members about N on files already published. Each member reached is one send. It is all or nothing: if the whole send does not fit your allowance and spend cap, nobody is emailed, and the dialog tells you before it goes. Members at the 20 community emails a day limit are skipped and cost nothing. See Publish files and email your members.
I have more than one community. Does each get its own sends?
No. They share one allowance. Past it, extra usage is billed once, to the card on your plan.
Do emails about my blog posts count?
Yes. An email to your blog's subscribers, or to your members and contacts, counts like any other broadcast: one send for each person it reaches. Writing, publishing and scheduling a post do not count. If an email would not fit, the post still goes live and the email waits as a draft in Emails. See Email new posts to your subscribers.