Reading your funnel numbers
Every column explained, what counts as a view, and how Drry decides which page gets the credit.
- funnels
- analytics
Your Funnels list has a row of numbers for each page. Here is what each one means, because several of them are easy to misread.
Views: page loads. A refresh counts again. Not deduplicated.
Unique: the same thing, deduplicated per visitor.
Opt-ins: people who gave you an email address on that page.
Joins started: visitors who went on from that page to your join page. They have started joining, they are not necessarily members yet. The ones who finish are counted in Conv.
Conv. and Rate: conversions, meaning a join or a purchase made after seeing that page (a shop item, a payment link, a paid booking, or an event ticket), and conversions as a share of views.
Revenue: money from those conversions.
The totals above the table
The row of four tiles at the top of the list is Pages, Total views, Joins started and Total revenue. Pick 7d, 30d, 90d or All beneath them and the tiles and the table both change to that range. It opens on 30d. The three number tiles add up exactly the pages in the table below for the range you picked, in your community's currency, so the tiles and the table always agree. Pages is a plain count of the pages in the list, whatever the range.
Without the Creator plan, the Joins started and Total revenue tiles read Locked, the same as the table's columns. Total views is shown on every plan.
How a page gets the credit
When someone opens one of your funnels, Drry remembers which page it was, for thirty days. If they join or buy in that window, that page gets the credit.
Last one wins. Someone who reads two of your funnels and then joins or buys is credited to the one they saw most recently, not the first.
A blog post counts as a page too. If someone opens a funnel and then reads one of your blog posts before joining or buying, the post gets the credit, and the funnel does not. If they read the post first and open the funnel after, the funnel gets it. See Your blog's numbers.
A visit to your community's home address does not take the credit away from the page they read. It counts only when your home page is itself a published funnel page and the person is not yet a member.
It is checked against your real published pages, so nothing can be credited to a page you do not have.
What needs a paid plan
Views, Unique and Opt-ins are visible on every plan including free. Joins, Conv., Rate and Revenue need the Creator plan or higher.
The counting never stops. Even on the free plan we are recording all of it, so upgrading shows you your history rather than starting a fresh clock.